Over the last few years, opening Instagram honestly feels like opening a trash bin. Just a flood of identical content — not made from real life, but from the hunger for reach. Everything looks the same, sounds the same, made for the same goal. It’s like someone literally handed out a manual: visuals, captions, “authenticity,” delivery — all optimized for engagement, growth, and conversion.
It’s exhausting to even look at.
At this point, it no longer matters what you actually want to say. What matters is how many times it can be reshared, whether the audio is trending, whether it “hooks” fast enough. And if you just make what you genuinely love — well, you’re out of the game. You didn’t play by the rules. You didn’t stick a hook in the first 3 seconds. Didn’t build a drama. Didn’t write a headline like you’re running some kind of manipulation marathon.
Everything is built around controlling attention. Content doesn’t really speak anymore — it pressures, it grabs, it manipulates. It doesn’t offer — it insists.
Click. Save. Buy. Subscribe. Now. Fast. Instantly.
It’s not really about people anymore. It’s about faking a feeling, wrapping it in a Reel, and selling it. And honestly, this isn’t creativity anymore. It’s just trigger-juggling. It’s no longer about expression — it’s about retention at any cost.
That says enough.